Every four years, the Olympics deliver billions of viewers to track & field—then the flame goes out and the sport disappears from commercial view. This paper breaks down why Grand Slam Track (GST)—backed by a big vision and real credibility—still collapsed: it scaled before validating demand, building an expensive global product with no runway to pivot.

We contrast that with Athlos, which is still early, but is doing something GST skipped: testing. One city. One event. Tight assumptions. Real feedback. This is the real lesson for anyone building sports ventures: the boldness of the vision matters less than the quality of the learning process.

Fill out form below to download the paper